Event Management of Sydney-Free-Samples for Students-Myassignment

Question: Create an event feasibility report covering Key Managerial and Operational Issues. You will need to assess the needs of Special Events in relation to your event and Identify how you will address each. Answer: Introduction New Years Eve is celebrated throughout the world with great pomp and glory. Sydney New Year Eve is a multi-tiered event that is held annually over that of the Sydney Harbour and is centred on Sydney Harbour Bridge in Australia. The main features of this event are two pyrotechnic display that is televised nationally and is viewed by a large number of people (Armstrong et al., 2015). It is synchronised to that of a soundtrack and the fireworks explode from the arches making it a spectacle of great visual appeal. This report throws light on the venue analysis needs of the Sydney New Year Fire work Show 2017 and focus on environmental concerns in relation to sustainability. Venue Analysis Needs Human Resource Needs: Specialist knowledge expert should be employed owing to the fact that the event is massive in scale. Professional advice will be required in relation to understanding the safe distance in relation to the fireworks and the site should be thoroughly checked by civil engineers and undergo analysis (Liu, Sparks Coghlan, 2017). There should be personnel who will inspect the site and the access points to the site should be checked carefully so that any kind of mishap does not occur. Political Needs A public display will necessitate that the local authority be informed from beforehand. The site is hired from the council and a contract should be signed from before to prevent any confusion in the later stages. The council does not always sign the plan but they need to be satisfied regarding the fact that all precautions have been taken and any emergencies cropping up can be handled effectively. The fire department and the ambulance should also be contacted and made known about the fact that an event will take place. Population Needs The event management plan should cover the steps that should be taken in case any situation of emergency crops up. An important thing in relation to site access revolves around the fact whether people can easily get off it (Jones, 2014). The number of people who should be admitted to the site should be on the basis of the area of the site on account of the fact that the roads and bridges at the access point is quite narrow. The evacuation plan should be planned and communicated with the help of the public address system. Infrastructure Needs Temporary fences are put around the arena where the firework is displayed and the company that supplied them is asked to come and take them after the firework display is over. Facilities should be made for preparing a make shift toilet so that the crowd do not have to face any inconvenience. A number of toilets should be built for the people flocking to the fire work show (Lovins, 2013).In addition to this, an emergency camp should be built that would have all the equipments required for first-aid. Financial Needs One firework company should be contacted and the event should be planned after consultation with the company. The budget along with the length of display should be made known to them so that they can arrange the event on that basis (Getz Page, 2016). Music should be put to the fireworks to entertain the crowd and this will require sufficient budget. The supplier partners know that this is a charity event so good rates are offered by them. A reserve fund is necessary that takes care of the fact that the suppliers are paid on time. The budget set for the Sydney Fireworks Show has increased considerably and around $500,000 was spent for the spectacular event. Financial Plan Year 1 Year 2 Year 3 Plan Month 1 2 3 Current Interest Rate 10% 10% 10% Long Term Interest Rate 10% 10% 10% Tax Rate 25.42% 25% 25.42% Other 0 0 0 Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $23,592 $47,001 $53,703 Cash from Receivables $49,432 $119,826 $155,047 Subtotal Cash $73,023 $166,827 $208,750 Approval and Regulatory needs Experts will be required who will be able to ascertain the kind of firework that would be used because the fireworks should belong to a particular category and should not be detrimental for the safety and health of the people. A fall-out zone should be established so that the fireworks drop in a safe area. Things should be calculated keeping in mind the direction of the prevailing wind. The direction of the wind being towards the audience can create safety issues so personnel should be kept who will be able to detect these essential areas in relation to the new year fire work show (Sydneynewyearseve.com, 2017). The weather should be monitored closely by experts and the fireworks company should make sure to use a different kind of firework if it is found that the wind is strong. Sponsorship needs Sydneys New Years Eve Firework event has the support of leading Australian companies who act as the sponsorship partners. The City supports the festivals and events and engages the different communities of the cities.ABC along with KIIS 1065 actes as the leadership partner. Amora Hotel Jamison Sydney and Coca Cola acted as the connect partners providing sponsorship to the Sydney New Year Fire Work show ("Fireworks - City of Sydney", 2017). The Government partners who provided sponsorship included that of NSW Government and Royal Australian Navy. Marketing Needs Tourist information centre and some shops catered to the marketing needs of Sydney Firework Show held in the year 2017. The radio stations help in the promotion of the event. Face book and the official website of Sydney new year event is taken recourse to by the members of event planning and management to promote the event. Risks to the event stakeholders and environmental concerns for sustainability The Sydney Fireworks Show have been successful in entertaining the crowd for around 1000 years. Fireworks consist of explosive compositions that can burn when it is ignited. Only those fireworks contractors who are licensed should put on the firework display. The hazards should be controlled in order to ensure the safety of the operators along with that of the crowd. The three primary entities who should consider the safety obligations includes that of event organiser, fireworks operator along with that of fireworks contractor. Precautions should be taken in order to ensure that the audience is secure during the event and te fireworks should be tested at the beginning (Getz Page, 2016). In a firework display the particles fall to the ground containing propellant chemicals and they are detrimental for the soil along with the water system. The firework of Sydney, Australia is 100 % carbon neutral and the people who go to the event are asked to make use of biking and walking and the garbage that is left behind is recycled. The fire work display of Sydney makes use of carbon offsets that helps in ensuring a zero carbon impact event. Conclusion: Specialist knowledge expert should be made use of by the event planning and management of Sydney Firework Show 2017 because it is an event that is massive in scale and should be managed with rigorous thinking and planning. The evacuation plan should be properly planned and communicated appropriately to the spectators of the gala event. References: Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Fireworks - City of Sydney. (2017).Cityofsydney.nsw.gov.au. Retrieved 18 November 2017, from https://www.cityofsydney.nsw.gov.au/live/report-local-issues/noise/fireworks Getz, D., Page, S. J. (2016).Event studies: Theory, research and policy for planned events. Routledge. Jones, M. (2014).Sustainable event management: A practical guide. Routledge. Liu, W., Sparks, B., Coghlan, A. (2017). Event Experiences Through the Lens of Attendees.Event Management,21(4), 463-479. Lovins, A. (2013).Reinventing fire: Bold business solutions for the new energy era. Chelsea Green Publishing. Sydneynewyearseve.com. (2017).Our partners.Sydney New Year's Eve. Retrieved 18 November 2017, from https://www.sydneynewyearseve.com/partners/